Finally our Heavy armour goes on special

Sticks and stones will keep bears at bay , but nonone advertises that they are great things to use to create an effective defense dialogue, because you don't have to buy them from us.

We would go out of business if people used their heads rather than let us lead them .People don't need head protection .....they need to use their heads.
So much government expenditure would be completely unecessary if people realized they should use their heads .
The decline in demand for head protection didn't come from those in power who keep there power by solving ( or appearing to solve ) problems that, if the people thought about it , they could solve much more quickly and efficiently.

The government have been so busy spending our money giving warnings about wars that they don't even know what people should wear anyway ( People around Marysville in February 2009 weren't told that even a space suit would NOT stop them from dying if the sacred forest next to them caught alight on a hot summers day.
As David found , you can have all the right technology at your disposal, but if you lack wisdom and soundly based courage,  you can still lose !